Quote & Mark
Block Quote
The <blockquote> tag in HTML5 specifies text that is quoted from an external source.
“ A amateur web designer will give you what you want - a professional will give you what you actually need. ”The browsers display it as a block element with a fairly large value for margin. Change this using style tags and insert this in the appropriate code box as described below …
<style>
blockquote{margin:5px 10px 10px;font-size:18px;color:#FF0000;font-weight:normal}
</style>
Mark or Highlight
Note the use of highlighted text. Rather than use a span like EverWeb does for syntax highlighting, the mark should be used. This element is new in HTML5 and defines marked or highlighted text so that the search engines know that words inside these elements are important to the relevance of the text. It appears as a nasty yellow background by default but can be styles using CSS.
Now that search engines deprecate or ignore the Keyword Meta Tag , using the mark element is an excellent way to draw attention to keywords for both the visitors and the search engine crawlers.
Hidden Mark
Highlighted text does look a little tacky so, to indicate the keywords to the search engines and hide them from view, the mark element can be styled to blend in with the rest of the text. This MARK is enclosed in <mark></mark> tags but how would anybody but the search engine spiders know?
Styles
These are the styles used for the mark on this page …
<style>
mark{padding:2px 5px;background:#888;color:#FFF}
</style>
The "hidden" mark is styled using this code …
<style>
mark{padding:0;background:transparent;color:#000}
</style>
These styles can be applied to a page using the Head Code box in the EverWeb Page inspector or to the whole site by using the one in the Site Publishing Settings page.