Podcast versus Blog
Due to the pandemic and the availability of a large range of podcast/vodcast creation tools - the podcast is gradually replacing the blog as a means of reaching a wider audience.
A blog is only suitable for a stationary audience while an audio podcast is suitable for a mobile audience using tablets and phones.
Audience
The younger the target audience the more important it is to ditch blogging and go for audio or video to engage your website visitors and potential customers.
Deciding whether it is worth upgrading from audio to video will very much depend on the subject, products or services being presented.
Cost
It's possibleto get into podcasting with just an iPhone and a suitable app. A comprehensive pro quality setup can be acquired for a modest three figure sum.
Get Started
To find out how to get into podcasting check out the podcast and the vodcast linked to below …